Fargo Fashion Week
T H E N E E D
Fargo Fashion week was in need of a fun branding package to promote their debut fashion events. They were in need of a high-end fashion logo and materials for both print and web.
T H E S O L U T I O N
Visual Branding
Together, we created a full-package branding solution starting with a glamorous custom logotype with emphasis on a diamond-themed Fargo "F". The rich jewel toned color palette married perfectly with the runway feel they wanted to convey.
With the logo we curated font types, color schemes and additional visual elements to create brand consistency. Event promo was at the top of their list. Brand-themed poster designs were created for each of their events.
A variety of sub logos were created for the themes of each event. The sub logos each had to have their own style while staying cohesive with the main design.
Content for social media and website and other digital platforms were also custom created.
