College Smart
T H E N E E D
Financial Planner, Ryan Keel, was in need of professional branding for his business, College Smart. His goals were to educate families on intelligent financial planning for higher education.
T H E S O L U T I O N
Visual Branding
Together, we created a full-package branding solution starting with a clean, contemporary and professional logo + icon with a cool-toned color palette. Ryan wanted to say "financial planning" without sounding stuffy. He needed a design which represented his unique niche as well memorable marketing materials as a takeaway for prospects.
With the logo we curated font types, color schemes and additional visual elements to create brand consistency.
Together we created branded materials for both print and web, including workbook binders for his clients.
