Aerez
T H E N E E D
Software company, MCP Networks, was in need of branding for their beta smart router, Aerez. They were in need of a family-friendly, persona which educated parents and gave them network solutions for the whole family.
T H E S O L U T I O N
Visual Branding
Together, we created a full-package branding solution with tech-styled typography and custom "network" icon. The inviting color palette conveyed was attractive to both parents and their kids.
With the logo we curated font types, color schemes and additional visual elements to create brand consistency.
An illustrated "Aerez Family" was designed to connect family with tech support and better explain network solutions between them and their kids.
Content for social media and website and other digital platforms, including a Kickstarter campaign, along with print materials and packaging design were also created.
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